The Go Local loyalty card is one aspect of the greater Love
Asheville -Go Local movement, which aims to empower local businesses and
preserve Asheville's unique character by encouraging residents and visitors to
think locally first.
In 2014, with the participation of over 400 locally owned,
independent businesses, the Go Local Card was able to raise $7,720 for our
city's public schools, $8,240 for the Asheville City Schools Foundation (ACSF)
and $7,825 for the Asheville Grown Business Alliance (AGBA). Thanks to the
success of the card, in 2015 AGBA is able to assume the full responsibility of
the Go Local Card initiative in 2015 so ACSF can pursue and grow other
essential programs for our schools. By streamlining the administrative costs, their goal is that local schools and businesses will see even more benefits from
this community-wide fundraiser. Investing in the future of Asheville’s children
and our local economy to build a strong and vibrant community is a priority for
this program. The price of the 2015 card will be $16 with $8 going directly to
an Asheville City Schools and $8 remaining with AGBA to administer and
grow the program. Card sales start Dec. 1, 2014.
If you have an independent
business
and
wish to take advantage of this opportunity,
click
HERE to
sign on TODAY!
For the 2015 card design they are spicing things up and are
delighted to introduce Indie to our community. Indie is a playful character
designed by local artist Jenny Fares of Sound Mind Creative
in the River Arts District. A passionate advocate for our entrepreneurs and our
local economy, Indie engages our community to find businesses who honor the
2015 Go Local Card. Starting Dec. 1, 2014 you will find these decals in the
windows of participating businesses. With an artistic design that is full of
heart and through stories and creative programs, Indie also helps connect our public
schools to the movement.
AGBA is also working with Alice Oglesby of io design &
illustration and OnHaywood.com
to launch a brand new, directory-driven website in October. With an elegant,
simple and responsive interface, their goal is to professionally highlight
businesses who have chosen to participate in this dynamic collective and to
create an easily navigable site to accompany the card.
As always, there is no charge for qualifying businesses to
participate. Businesses will be featured on the new
website. Those who sign on by October 30th, 2014 will also be listed in 45,000
copies of the Go Local Directory printed and distributed by the Mountain
Xpress, 29,000 of which will be inserted in the December 3rd edition and the
other 16,000 distributed in town and with card sales throughout the year.
No comments:
Post a Comment