Music, Food and Outdoorsy Swag: Diva Night is Back

Diva Night, featuring live music and delicious local food, is back by popular demand this fall at Diamond Brand Outdoors on Thursday October 16th from 6 to 8pm. Ladies and the guys are both invited to attend and check out all of the new fall products at 2623 Hendersonville Road. 

Along with swag for the first 200 ladies through the door, there will be a special, storewide 20% off sale for the evening (excludes boats and car racks). 

Admission tickets at the door are $5 per person and will benefit Girls on the Run, a North Carolina based nonprofit that shows girls how to have healthy, active lifestyles. In addition to appetizers, local favorite, The Hop, will be on hand for with ice cream samples and music will be performed by Sweet Claudette. 

As a trusted outdoor company that has won “Best of WNC” eleven years running, patrons of Diamond Brand Outdoors and Frugal Backpacker value the diverse selection of Patagonia, Arcteryx and The North Face, along with all of the specialty gear for paddling, hiking, camping, running and kicking around town.   

Diamond Brand began in 1881 when the company was founded as a fur and feathers distributor, and they created the original Boy Scout pack in 1931. With such a rooted history, Asheville’s Diamond Brand understands the design and versatility necessary for outdoor enthusiasts in the Blue Ridge Mountains and beyond. The company will open three new stores this fall and holiday season. Diamond Brand Outdoors, Downtown Asheville at the Aloft Asheville Hotel, Diamond Brand Outdoors, Asheville and Frugal Backpacker, Asheville (relocating to the Westgate Shopping Center) will keep the Diamond Brand tradition alive, delivering the latest technologies and styles in outdoor gear and fashion.