Nantahala Outdoor Center, the nation’s largest provider of guided outdoor experiences, has engaged Element Advertising to promote NOC’s premiere outdoor recreation and vacation products. Element Advertising’s services will include media planning, strategic guidance and creative execution.
“Millions
of people throughout the Southeast have enjoyed an exhilarating outdoor
experience with NOC,” says
Charles Conner, NOC marketing director. “But there are millions more out there that have yet to
experience the physical, mental and social benefits of human-powered outdoor
recreation. We’re
confident that Element Advertising can help us communicate effectively with
potential new guests.”
Element Advertising will soon be
enjoying a guided Nantahala River whitewater rafting trip and a Mountaintop Zip
Line Tour with their new NOC clients. The day will help introduce Element
Advertising to two of NOC’s most
popular products and will serve to develop an interpersonal relationship
between agency and client.
“The
Element team is passionate about the Southeast’s outdoor recreation opportunities,” said Jack Becker, Element’s principal brand strategist
and creative director. “I can’t think of a better way to
mark the agency’s
third-year anniversary milestone than welcoming NOC as a client.”
Element’s media strategist, Rob Young
agrees. “Nantahala Outdoor Center has a sterling reputation as
one of the best outfitters in the world and is one of the most beloved tourist
destinations in the Southeast. We couldn’t be more proud to include
them on our client list.”
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