Thursday, August 17, 2017

JB Media Institute is Giving Away a Lifetime of Digital Marketing Training

The JB Media Institute, a digital marketing training program offering onlineand in-person classes, is giving away a lifetime of digital marketing training (valued at over$10,000) to the winner of its Summer Sweepstakes. From August 1 through September 7,anyone 18 years of age and older (from anywhere in the world) can enter for their chance to win at . A winner will be drawn at random and announced mid-September. 

The total prize package includes:
  • One free seat in the JB Media Institute in-person or online training program –$957–$2,500 value
  • One lifetime membership in the online learning community – $4,500 value over the first 5years
  • One 90-minute private coaching sessions 4 times per year for 2 years – $2,400 totalvalue
  • Bonus for Asheville locals – Access to all of our local Bootcamps and Workshops for 2years – $600 estimated value
Total value – $10,000 over the first 5 years 

More than 250 students have completed the programs since its launching in 2013. Justin Belleme, founder of the digital marketing agency JB Media Group in West Asheville, cofounded the JB Media Institute with Sarah Benoit, lead instructor. Together, they want to help business owners and marketing professionals achieve their digital marketing goals. The Institute covers digital campaign best practices for strategy, SEO, social media, online advertising, and online public relations.

Students Across the Globe
The JB Media Institute's comprehensive training program offers three in-person sessions per year and seven online sessions per year. The in-person classes are offered in Asheville, NC, where the Institute is headquartered, and the online Institute is available to anyone with internet access.In the last year, the Institute has expanded to include free monthly webinars and a summer workshop series. The Institute also continues to offer half-day digital marketing Bootcamps in Asheville throughout the year on a wide variety of topics. As the program has grown, Benoit has worked to diversify and adapt the curriculum in numerous ways that support different styles of learning. 

“We are always focused on student feedback and discovering ways to improve and strengthen the curriculum. The program now offers more than 20 hours of training materials, made up of over 100 presentations and how-to videos,” says Benoit
“Different people find certain types of training and educational environments more conducive to success,” she continues. “It is my goal to offer students of all kinds the opportunity to enhance their skills and achieve their digital marketing goals, whether they prefer one-off workshops, immersive training, in-person classes, or online courses.”

Theory Meets Real World Application
Uniquely, the school draws from the expertise of the JB Media Group agency professionals who provide real-world, on-the-ground support and instruction. Currently, the Institute has 8 to 10 active instructors made of up a combination of JB Media Group staff, local industry experts, and academic thought leaders. Students include business owners, marketing professionals, administrative staff, and those in career transition.

“From the very beginning, we have worked hard to integrate current trends and best practices into the training program,” says Belleme. “This allows us to teach both the theory and real-world application of a wide variety of digital marketing skills in an accelerated learning environment.”Belleme and Benoit are excited to offer anyone interested in the Institute a chance to win a “lifetime of training” through the sweepstakes.

“This is an awesome opportunity for someone to win the training they need to execute a successful digital marketing strategy or to level up their skills to advance their marketing career,” says Benoit.

Additional JB Media Institute Updates
 Along with the sweepstakes, the JB Media Institute has a number of other exciting developments this summer and fall:
  • A Summer Internet Marketing Bootcamp will be held Tuesday, August 29, from 8:30 1 p.m. at the Goodwill Career Center in West Asheville.
  • Cofounder Justin Belleme will present an update on the JB Media Institute at Asheville’s1 Million Cups of Coffee—free and open to the public—on Wednesday, September 6, at9 a.m. at RISC Networks.
  • Our fall online and in-person Institute sessions begin on Tuesday, September 12.
  • Free monthly webinars are open to the public and are typically offered on the first Wednesday of the month.
About the JB Media Institute
Headquartered in Asheville, NC, the JB Media Institute launched in 2013 by cofounders Justin Belleme and Sarah Benoit, and has graduated more than 250 students across online and in-person sessions. Through a hands-on approach, students learn to create a complete digital marketing plan covering strategy, SEO, social media, online advertising, and online public relations. In addition, the JB Media Institute holds free monthly webinars and various half-day bootcamps across the Western NC region. Learn more at .

Wednesday, August 16, 2017

Girls on the Run seeks coach volunteers

Do you want to change the lives of girls in Buncombe County? Girls on the Run® of WNC (GOTR of WNC) is offering that opportunity to community members interested in coaching a team of 3rd-8th grade girls in the upcoming 10-week fall session. Coaches work in small groups to deliver the program curriculum, listen, encourage and lead their team of 8-20 girls to what is probably their first 5K event. The fun, interactive lessons occur after school twice a week for 90 minutes (typically between 2:30 p.m. to 5:00 p.m.). Coaches can choose one or two days a week, based on their schedule.

Not a runner? No problem! Girls on the Run is about so much more than running. The GOTR curriculum addresses all aspects of a girl’s development. Each season, coaches teach girls about self-esteem and self-expression, healthy lifestyle habits, setting goals, teamwork, communication skills, and more! Prior coaching experience is not necessary, as training is provided to fully prepare volunteers for this special role.

“Anyone who wants to empower girls to realize their limitless potential will make a great coach!” says Executive Director, Amy Renigar. “With increasing demands on teachers, we are in greater need of community volunteers who are available after school. The number of girls we serve is directly related to the number of coaches we recruit, and we want to make sure that all Henderson County girls have a chance to participate in the transformational GOTR program,” adds Renigar.
Required coach training is being offered on Saturday, August 19th at A-B Tech (Magnolia Building, 340 Victoria Rd, Asheville, NC 28801) from 9:00am to 1:30pm. A second option for training is Saturday, August 26th at MAHEC (121 Hendersonville Rd, Asheville NC 28803) with free CPR/FA Certification from 9:00am-12:00pm and coach training from 12:30pm-5:00pm. Coaches must also complete an online application and pass a background check.

The GOTR of WNC fall session begins September 18th and runs through December 1st, with the end of the program celebratory 5K (3.1 mile) run to be held on December 3rd at the Asheville Outlets. The program is offered in 14 WNC counties, primarily at schools, but you do not have to be a parent or teacher to coach. Coaches that are not already associated with a school will be paired with a team in their community based on availability.

To learn more, complete the application, and RSVP for the training, visit the GOTR of WNC website at or contact Nikki Santiago at

Girls on the Run of WNC is a non-profit council of GOTR International. We provide a physical activity-based positive youth development program with the mission to“inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.” Our Presenting Sponsors include Park Ridge Hospital and Fleet Feet. GOTR is offered every fall and spring in 14 counties across WNC.  For more information on starting a program or volunteer opportunities, contact Amy Renigar at 828-713-4290 or visit

TurnKey Vacation Rentals opens 11 new offices

TurnKey Vacation Rentals, the third-largest vacation rental management company in the United States, has opened 11 new offices over the past several months to provide professional management services in the fast-growing vacation rental industry.

The technology-enabled company, supported by its local in-market teams, also announces it delivers its services for vacation rental owners at an 18 percent commission, much lower than traditional property managers.

TurnKey’s expansion includes these new markets: Florida Keys, Fort Myers and Naples, Fla., Asheville, N.C.; Hilton Head, S.C.; Winter Park, Colo., Central Oregon Coast; Maui and Oahu, Hawaii; and Central Coast and Monterey Bay, Calif.

The following hospitality and property management experts have joined the TurnKey team:

      Julie Pond, General Manager, Florida Keys
      Andrea Locke, General Manager, Fort Myers and Naples
      Nate Thompson, Asheville
      Cindee Schirmer, General Manager, Hilton Head
      Alicia Lesmann, General Manager, Winter Park
      Brian Butler, General Manager, Central Oregon Coast
      Michael Van Liew, General Manager, Maui and Oahu
      Kathy Kelly, General Manager, Central Coast of California
      Wes Walker, General Manager, Monterey Bay  

“TurnKey continues to add offices in popular travel destinations to help owners of vacation rental homes generate more income, take care of their homes, and save time and money while also ensuring guests have a superior experience,” says TurnKey CEO T.J. Clark. “Our service is built on our high-tech and high-touch offerings – our technologies allow us to deliver better property management very cost effectively, while our general managers and local teams provide personal, high-touch service.

Offering a better return on investment to owners, TurnKey charges 18 percent commission, while traditional property managers charge 25 percent to 50 percent commission.

By leveraging technology, TurnKey offers significant value to owners, including an Owner Dashboard that provides real-time financial information such as past and future revenue, payments, taxes, and expenses. TurnKey also provides technology that tracks maintenance and cleaning visits, professional property listings with comprehensive photos and detailed descriptions of amenities, extensive marketing of vacation rental homes on more than 50 rental websites, and local staff and licensed vendors to handle maintenance and professional cleaning.

TurnKey currently manages more than 2,300 vacation rental homes in more than 40 markets. Established in 2013 by vacation rental, travel and online company veterans, TurnKey employs more than 350 people.