Nantahala Outdoor Center, the nation’s largest provider of guided outdoor experiences, has engaged Element Advertising to promote NOC’s premiere outdoor recreation and vacation products. Element Advertising’s services will include media planning, strategic guidance and creative execution.
“Millions of people throughout the Southeast have enjoyed an exhilarating outdoor experience with NOC,” says Charles Conner, NOC marketing director. “But there are millions more out there that have yet to experience the physical, mental and social benefits of human-powered outdoor recreation. We’re confident that Element Advertising can help us communicate effectively with potential new guests.”
Element Advertising will soon be enjoying a guided Nantahala River whitewater rafting trip and a Mountaintop Zip Line Tour with their new NOC clients. The day will help introduce Element Advertising to two of NOC’s most popular products and will serve to develop an interpersonal relationship between agency and client.
“The Element team is passionate about the Southeast’s outdoor recreation opportunities,” said Jack Becker, Element’s principal brand strategist and creative director. “I can’t think of a better way to mark the agency’s third-year anniversary milestone than welcoming NOC as a client.”
Element’s media strategist, Rob Young agrees. “Nantahala Outdoor Center has a sterling reputation as one of the best outfitters in the world and is one of the most beloved tourist destinations in the Southeast. We couldn’t be more proud to include them on our client list.”