Monday, August 2, 2010

American Advertising Federation Creates New Logo for Asheville Humane Society

Asheville Humane Society introduces its new logo, providing a contemporary look and a fresh start to accompany the much anticipated opening of the new Animal Care Campus scheduled for early fall.

The American Advertising Federation (AAF) Asheville, a trade association of more than 70 experienced marketing, public relations, and design professionals, developed the Asheville Humane Society’s new logo as their first community outreach project.

“This was a wonderful gift from AAF Asheville. Asheville Humane Society and the animals are forever grateful,” says Katherine McGowan, Interim President/CEO of Asheville Humane Society.

The logo features a call to action – Adopt, Donate, Volunteer – to help eliminate the overwhelming population of homeless pets. The tagline, “Serving Buncombe County since 1984” emphasizes the established role of the organization in the community along with the professionalism practiced by the staff and volunteers who have contributed to the success of the Asheville Humane Society throughout the last 26 years. AAF of Asheville has graciously extended their services and expertise in aiding AHS with the new logo, but also express an interest to continue, throughout the inaugural year, with the campaigning of the new Animal Care Campus.

For more information regarding the new logo and the opening of the Asheville Humane Society’s New Adoption & Education Center please visit The Animal Care Campus, housing the Buncombe County Animal Control and Shelter, Asheville Humane Society’s Adoption and Education Center and AB Tech’s Veterinary Technician Program, will open to the public in early fall.

For additional information, contact Hans Wohlgefahrt, Asheville Humane Society Community Outreach Coordinator, or visit

1 comment:

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