The Grove Park Inn Resort & Spa has just launched a new campaign centered around E.W. Grove's Magical Elixir 2.0. This seems to be a very different approach than GPI has taken in the past, much edgier! There has been much transition in the marketing department at the resort in the past six months and it is great to see some new projects launched.
Also check out the site centered around the campaign: grovesmagicalelixir.com