Friday, February 5, 2010

WNC Chef’s Challenge

Western North Carolina has a great tradition of visitors who tour our diverse cities and towns. Our talented regional chefs have always been ready to welcome them with exceptional cuisine that highlights local foods and products.

The Asheville Wine & Food Festival will bring these exceptional chefs together to highlight their talents and to compete for the title of “Best Chef in Western North Carolina.”

A preliminary group of 16 chefs, selected from the 17 western counties, will participate in the initial Cook-Off competitions. The America Culinary Federation, WNC Chapter, will supervise the competitions and judging, which will be scored on Presentation, Creativity, and Taste. Judges for the final competitions are from local media sources, organizations, and educational institutions.

The kickoff for WNC Chef’s Challenge will be in April where we will introduce the 16 selected contestants and their restaurants in a gala event in Asheville.

Following the kick-off will be 12 separate events to narrow the preliminary group down to the final four chefs, who will compete at The Asheville Wine & Food Festival on August 14, 2010.

We will be advertising throughout North Carolina, South Carolina, Georgia, Tennessee, and Virginia through the efforts of WNC Magazine, Foodtopia Asheville (Asheville TDA), regional radio and TV stations, plus the blogs and social networking sites for Slow Food Asheville, Slow Food USA, Twitter, and Facebook.

To submit your application for the WNC Chef’s Challenge, email us at or call us at 828.777.8916 and we will send you an application and additional information. There is no fee to enter and all applicants must reside in WNC.

If your restaurant is interested in hosting one of the 12 competitions, please contact us at or call us at 828.777.8916 to learn how this innovative event can bring recognition, new customers and additional revenue to your establishment.

Bob Bowles
Asheville Wine & Food Festival

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