Tuesday, December 13, 2016

WCU to offer tourism workshop - Feb. 28th

Growing Partnerships with Outdoor Tourism and Local Communities 
Harrah's Cherokee Casino Resort
Tuesday, Feb. 28, 2017 | 9:15am to 4pm
Cost: $139  - Lunch included 

Sign up now and take advantage of a special pre-conference workshop for TDA staff for only $29!
Conference Speakers and Sessions on:
  • Trends in Outdoor Tourism for the Next 10 Years
  • Generational Marketing of Outdoor Tourism
  • Branding Your Community as an Outdoor Tourism Destination
  • Success Factors of Regional Tourism Partnerships
  • Discovering the Role of Outdoor Tourism in Economic Development

Pre-Conference workshop........... $29 with conference registration
Fundamentals of Operating a Tourism Development Authority (TDA)
1:00 PM - 5:30 PM
Monday, Feb. 27, 2017

Pre-conference session topics will include:
  • Developing Your Destination's Marketing Plan
  • Identifying Your Primary Target Markets & Visitor Profile
  • TDA Annual Plan of Work & Budget Basics
  • Basic TDA Compliance Requirements
  • TDA Board Leadership
  • Basics of Hosting Media Fam Trips
  • Basics of Regional Tourism Partnerships
  • Basics of Understanding Tourism Economic Impacts
  • Basic Destination Marketing & Public Relations


The 2017 conference will be held at Harrah's Cherokee Casino Resort in Cherokee, NC. 

A special discount rated of $89.00 per night has been set up for those who would like to stay on property. Please use this link and group code S02LEAD when making your online room reservations.

Western Carolina University
Office of Continuing & Professional Education
69 E. University Way, Cullowhee, NC 28723
Phone: 828-227-7397 

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