Fifteen years ago, Spherion® uncovered significant
changes and differentiations in the mindsets and expectations of workers. Often
shaped by the economic and employment landscape, Spherion’s Emerging Workforce® Study uncovered different
segments of workers and began a revolutionary way of tracking and understanding
the changing attitudes of the American workforce and the resulting implications
for those who employ them. Backed by renowned international polling firm Harris
Interactive, the Emerging Workforce Study has produced findings in 1997, 1999, 2003, 2005,
2007, 2009, and 2013 in the context of ongoing social and economic events, each
one unearthing significant trends and mindset changes in both U.S. workers and
employer practices.
All in all, they have interviewed more than 200,000 workers and
hundreds of companies in the past 15 years, helping organizations make better
and more strategic HR decisions that will positively drive employee engagement,
productivity, retention and an army of brand influencers.
Emerging Trends Impacting Today’s Workplace
How
employers maintain an effective workforce in the post-recession era will depend
largely on its ability to adapt to the changes in workers’ opinions and
expectations about their career and the workplace. To thrive will require the
pursuit of new, innovative and uncharted workplace strategies that produce a
powerful talent engine—one that is engaged, productive and a positive influence
on the brand.
Spherion's latest Emerging Workforce Study offers clients deep insights into these new
strategies as they pertain to a diverse set of employee groups and within the
context of ongoing social and economic events.
Build an Engaged Workforce
Abundant
research has proven the existence of a strong relationship between employees’
engagement and their respective company’s overall performance. Two broad
strategies were identified in the 2013 Emerging Workforce Study that stand to
impact how engaged and therefore, how motivated your workforce may be.
First,
workers hired who are fundamentally mismatched to their job and employer
culture, are never going to be highly-engaged. Second, the foundation of an
engaged workforce is built upon high job satisfaction and loyalty to the
organization.
Ignite a Highly-Productive Talent Machine
With
extremely engaged workers comes better productivity, a must-have in the
post-recession economy and modern day business model. Arguably one of the
benefits of the 2008 recession is the fact that businesses have become vastly more
productive.
Only 19% of employers have equipped themselves
with the right mindset, policies and workforce structure to effectively compete
for talent.
Source:
Spherion® Emerging
Workforce® Study
Corporations
shed payrolls in anticipation of a drop in business, and have been making due
with fewer workers even as demand started to pick up. This need to maintain
high productivity levels will remain for the foreseeable future—making the
productivity of workers a key business objective.
Nevertheless,
the past two years have seen far too many employees pre-occupied with the
impact of a shrinking economy and company downsizing, often leaving them
grateful for just being able to keep the jobs they have and, consequently,
leaving their leaders at a loss as to how to improve productivity in the face
of a chaotic economy.
The
2013 Emerging Workforce Study reveals practical insights for companies’ seeking
to drive productivity, including the need to build highly-trained workers and
how work/life balance options are a must-have in the modern workplace.
Create an Army of Brand Influencers
How
many times have you heard the statement “Our greatest asset is not in our
inventory or our sales or our products—but in our people?” In today’s business
environment, that takes on even greater meaning. In order to realize—and
leverage—an employee’s full value, a successful company needs to turn its
workforce into an army of brand influencers or employee evangelists.
This
approach is an increasingly common way for brands to leverage their biggest
asset—their workforce, of course—to reach new markets, generate buzz, and
support online corporate reputation. They can be tweeters, bloggers,
Facebookers—or they could just be the people you send to corporate events. More
than your firm’s logo or an actor in your company’s commercial, your customers
will come to know your ambassadors as true representatives for your business’s
mission.
The
Emerging Workforce Study explores elements to building brand convicted
employees, including the importance of a clear, followed-through upon corporate
mission and effectively utilizing social media to leverage your talent base and
build brand reputation.
For
more information on the Emerging Workforce Study or to schedule your own
briefing, please call the local Asheville Spherion office at 828-277-4120.
No comments:
Post a Comment