Monday, March 10, 2014

Ad specialty pro earns industry's most prestigious education award

The Advertising Specialty Institute has awarded Dwayne J. Long with a Bachelor of Advertising Specialty Information (BASI) certification – the industry equivalent of a bachelor’s degree.

BASI holders are recognized as industry experts who have the knowledge they need to
thoroughly understand and navigate the promotional products marketplace profitably, and
develop solid relationships with their colleagues that will help them prosper in the industry.
To date, more than 550 graduates of the Advertising Specialty Institute Certification Program
have received their certifications.

“We are so proud of the graduates of the Advertising Specialty Institute Certification Program,” said ASI President and Chief Executive Officer Timothy M. Andrews. “We launched this program to provide members with the skills they need to out-think, out-perform and out-service the competition. We couldn’t be happier so many members are seizing the opportunity to set themselves apart through quality education.”

To date, over 22,500 industry professionals have registered for free classes needed to obtain an ASI certification. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at ASI trade shows, making ASI the largest educator in the $17 billion ad specialty industry. Each year, ASI commits $1.3 million to educate its members.

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