AAF Asheville, the Western North Carolina chapter of the American Advertising Federation (AAF), is proud to host Jim Sherraden, Master Printer and Archivist at Hatch Show Print, one of America's oldest surviving show poster and design shops. Founded in 1879, Hatch is still designing and printing more than 600 jobs a year, using the original wood type found on countless posters advertising carnivals, circuses, and vaudeville and minstrel shows. All are welcomed:
Monday,
June 15, 2105
11:30
a.m. to 1:00 p.m.
Strada
Italiano
27
Broadway, Asheville
Jim's
presentation begins with the very first poster printed at Hatch before speeding
through over one hundred years of hand-set graphic design. Not
resting on its heritage, Hatch operates under the mantra of "preservation
through production." Recent Hatch Show Print customers range from Pearl
Jam to Minnie Pearl, Springsteen to a Spring Fling, Morrissey to a meat
butcher. Recent exhibits include a four-year tour with the
Smithsonian Institution. As of October 2013, Hatch Show Print relocated to a
custom-designed space in the Country Music Hall of Fame® and Museum.
Cost
for AAFA members is $15 and non-members $20. Lunch is included. RSVP online via
the event page at: http://www.adfedasheville.org/index.php/events/upcoming-events
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