Friday, November 2, 2012

Diamond Brand Outdoors hosts fundraiser for Diana Wortham Theatre Nov. 15th

The Diana Wortham Theatre and Diamond Brand Outdoors announces a fundraiser evening at Diamond Brand Outdoor’s retail store at 2623 Hendersonville Road, featuring a 20% storewide discount*, food and live music, Thursday November 15, from 5:00 pm to 8:00 pm. 

As a supporter of Diana Wortham Theatre and a sponsor of the theatre’s Mainstage Special Attractions Series, Diamond Brand presents this evening of shopping at a storewide 20% discount with 10% of all store sales going to the theatre, prize giveaways, BBQ dinner plates by Luella’s Bar-B-Que, and musical entertainment provided by the trio Jazzville.

Catherine Gay with Diamond Brand Outdoors says Diana Wortham Theatre is “an indispensable and vital part of the WNC arts scene. This event comes just in time for Diamond Brand customers to shop for their new fall favorites at the night’s 20% discount while enjoying great food and great music, all for a great cause.” 

In addition, all who attend the evening at Diamond Brand will enjoy the musical talents of Jazzville. Known for its straight ahead jazz and its take on timeless melodies from the American Songbook, Jazzville is featured regularly at the French Broad Chocolate Lounge in downtown Asheville.

During the evening to benefit the theatre, savory dinner plates will be provided by Luella’s BBQ. The $8 per plate dinner includes a choice of pork BBQ or chicken BBQ on City Bakery buns with Sweet Pisgah or Scooters Vinegar Sauce. Along with the sandwich, the plate includes Calico baked beans, spicy vinegar slaw, corn bread, and Luella’s famous irresistible banana pudding. The entire proceeds from the sale of dinner plates will be donated to the Diana Wortham Theatre.

The evening is sponsored by Diamond Brand Outdoors and Luella’s Bar-B-Que with additional support from media sponsor WNCW 88.7 FM. Proceeds provide vital financial support for the ongoing programs of the Diana Wortham Theatre. The theatre offers live performances of music, theatre and dance throughout the year by nationally touring artists, as well as a wide array of performances by professional and avocational regional arts groups.

For more information on Diamond Brand Outdoors’ community involvement, visit

*Discount does not apply to boats.

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