"First - forget all the tools - you need a strategy," Terri said.
Social media should be an extension of company strategies and should drive an already established objective. "You wouldn't put up a billboard without some sort of tie back to a company objective," Terri said. "Think about how Facebook, Twitter, etc. can help you with your corporate strategy."
The panel posed the suggestion that only 25 percent of your social media content should be promotional. And the other 75 percent?
- Things your audience is interested in,
- Related to your business, just not a hard sell.
- Be generous, engaging and interesting.
- Think about what your business has an affinity for.
- Ask questions,
- Provide good industry content
- Sharable content such as photos, videos, etc.
- 4 traits business-to-business social media success stories have in common
- Andy's Answers: What questions should I be asking before launching my social media program?
- Behind the Scenes of 4 Hot Social Media Campaigns
- 8 Quick Tips for Developing a Facebook Marketing Strategy
How to Make a Social Media Plan for Your Business | SBA.gov
The next Lunch & Learn session will be on Networking Strategies, Dec. 5th. Free, please RSVP