NC Race for the Ring

For a Chance at Love, Asheville Couples Use Mobile Gaming Technology

Locals Search for a Diamond Engagement Ring Using Their Cell Phones

Buying an engagement ring can be a daunting task. But instead of letting the cost of a diamond ring put their engagement on hold, local Asheville couples now have a new way to find a ring to put on her finger.

They’re using location-based, mobile gaming technology.

“We were so pleased with last year’s event, and could not wait to do it again,” said Michael Greene of Wick and Greene Jewelers. “With this event, we’re able to give away a beautiful diamond ring in a way that’s fun for everyone.”

Wick and Greene Jewelers is the first Asheville jeweler to partner with the Google-backed mobile gaming company, SCVNGR. By developing a location-based game accessible via mobile phone, Wick and Greene Jewelers is giving couples the ability to solve challenges from their cell phones at locations all over the city to earn points for the chance to win a Wick & Greene Dream Ring featuring a Lazare diamond set in an A. Jaffe platinum and diamond setting.

To sign up, couples are required to submit their love stories at www.NCRacefortheRing.com. The grand prize diamond ring is currently on display at Wick and Greene Jewelers along with details on how to play. Wick and Greene Jewelers is located at 121 Patton Avenue in downtown Asheville.

On Sunday, September 30th, the 4th Annual North Carolina Race for the Ring participants will meet in downtown Asheville to begin the hunt. Teams of two will use their mobile phones to complete challenges at locations throughout the city in hopes to win the Wick & Greene Dream Ring.