Collaboration creates largest full-service agency in Western North Carolina
Element Advertising and Native Marketing have entered into a strategic business agreement that will bring the branding, marketing, creative and management talents of both agencies under one roof. The partnership unites some of the most respected advertising and marketing executives in the region, including Element founding partners Jack Becker, Rob Young and Matt Levin, and Native Marketing founder Craig McAnsh.
“The most successful advertising agencies have out-of-the-box thinkers who consistently deliver creative solutions that help clients build business," said McAnsh. “We now have 10 full-time creative minds collaborating under one roof to support our current and new clients with bright ideas."
This partnership is the next step in evolving the traditional agency model to better meet the integrated marketing needs and strategic business goals of local, regional and national clients like Eastern Band of Cherokee Indians Travel and Tourism, HomeTrust Bank, North American Roofing and Turner Media Group.
“We’re seeking to be the surprise on the Western North Carolina advertising landscape,” said Becker. “This isn’t a regional hotbed for strategic or creative innovation. But it only takes one team of 10 crazy enough to think they can do it to change that perception.”
The combined agencies will build on a foundation of research and competitive analysis to bring brands to life through:
- creative strategy, implementation;
- brand strategy;
- media strategy, planning, buying;
- account service;
- graphic design, illustration, motion graphics; and
- public, media relations.
Talent from both agencies will occupy a joint office at 1 Tingle Alley in Asheville. Element staff includes Kim McCarl, account director and public relations; MacKenzie Sedelbauer, project manager and traffic; and John Melton, designer and flash programmer. Staff for Native Marketing is Scott Kitchen, account manager; Megan Sinkinson Withrow, graphic designer; and Justin Rhodes, marketing coordinator.