Tuesday, May 6, 2014
Sierra Nevada announces beer camp for adults
Beer lovers across the country are packing their bags for Sierra Nevada Brewing Co.'s Beer Camp Across America, an epic traveling beer festival that will take place later this summer. Sierra Nevada has invited every craft brewery in the country (all 2,800 of them) to attend and pour their beer at one of seven stops on the tour: Chico, San Diego, Denver, Chicago, Portland (ME), Philadelphia and Mills River, NC. This monumental event promises to be the largest craft beer celebration in history!
As part of the Beer Camp adventure, Sierra Nevada has made a collaborative 12-pack — 12 different beers, 12 different breweries, one box. Never been done before! The Beer Camp Across America variety pack features collaborations with a dozen of the darlings of craft beer: Allagash, Ballast Point, Bell’s, Cigar City, Firestone Walker, New Glarus, Ninkasi, Oskar Blues, Russian River, 3 Floyds and Victory, plus a beer from the Asheville Brewers Alliance. It's also the first ever to contain both bottles and cans. These brewers, and their beers, will join selective legs of the festival tour; to get a vibe of the entire project and hear from the brewers themselves, watch this short video: http://youtu.be/nM7BrsN8qVo.
Beer fans are quickly snatching up tickets for each of the seven events, which are on sale at www.SierraNevada.com/BeerCamp (only 5,000 per venue). Each festival will feature up to two beers per participating brewery, food vendors, and live music by the MarchFourth Marching Band spectacle. Hundreds of breweries have already signed on, and more are joining the tour every day.
To learn more about each of the collaborative beers and the story behind the Beer Camp Across America project, check out the media kit at bit.ly/1oRKNjx. Let us know if you have any questions or if we can provide photos or further information.