Online travel guide RomanticAsheville.com celebrates its 12th
anniversary this month with a fully re-designed Website. What started as a hobby by Mark File in 2003
has grown into one of the most popular travel websites in North Carolina with
4.5 million visits during the last 12 months (more than double the year
before). The new Website features a fully responsive design for optimal viewing
on the wide range of devices used for internet access, including desktops,
tablets and phones. Other new features include photo galleries, a trip planner
and a “my favorites” tool to build a custom itinerary.
While the original focus was mostly
Asheville, the guide gradually expanded to include most of the mountains of
North Carolina. More than 2,000 photographs showcase the beauty of the area. “I visit every
place I feature, and I'm always carrying my camera,” File says. “I especially
love the outdoors, so the hiking and waterfalls sections are the biggest – more
than 100 pages.”
The guide grows organically based on reader interests. The most popular feature
each year has been the fall color guide, highlighted with a week-by-week peak color
forecast.
What’s next? “Every week I learn about something new in Western North
Carolina,” File says. “I’ll never run out of finding things to see and do that
I can share with readers.”
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