Wednesday, April 20, 2016

Learn to cultivate eternal customers with WCU educational event - May 6th

Susan Fouts, Ed.D., Executive Director of Educational Outreach at Western Carolina University (WCU) will teach business owners, managers and service staff what it takes to cultivate an eternal customer at WCU at Biltmore Park in Asheville on Friday, May 6, 2016.  Susan’s unique approach to this workshop, entitled “Creating a Culture of Internal, External and Eternal Customer Service” includes focusing on the eight commandments of customer care, which provide a basis for exceptional customer service no matter what type of service is delivered.

As an expert in adult education, Susan provides exceptional customer service training for industries as diverse as plastics manufacturers to arts councils. Her strategies include being a secret shopper, and hiring other secret shoppers to analyze the overall consumer experience. Her customer service philosophy guides her work, and her greatest joy at work comes from the unexpected thank you she receives from a satisfied customer touting exceptional customer service.

“Creating a Culture of Internal, External and Eternal Customer Service” is a one-day workshop that will address why it’s so important for business owners, managers and service staff to identify internal customers, and the effect of internal customer service on the external service reputation of the organization. Participants will come to understand how exceptional service creates an eternal customer; ultimately increasing the organization's service reputation and customer loyalty.

The workshop will take place on Friday, May 6, 2016 from 9 am to 4:00 pm at WCU at Biltmore Park in Asheville. The cost is $95 but participants can use promotional code 42016 to receive a 10% discount. Registration includes lunch and training materials. To register or for more information visit or call 828-227-7397.

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