Susan
Fouts, Ed.D., Executive Director of Educational Outreach at Western Carolina
University (WCU) will teach business owners, managers and service staff what it
takes to cultivate an eternal customer at WCU at Biltmore Park in Asheville on Friday,
May 6, 2016. Susan’s unique approach to
this workshop, entitled “Creating a Culture of Internal, External and Eternal
Customer Service” includes focusing on the eight commandments of customer care,
which provide a basis for exceptional customer service no matter what type of
service is delivered.
As
an expert in adult education, Susan provides exceptional customer service
training for industries as diverse as plastics manufacturers to arts councils. Her
strategies include being a secret shopper, and hiring other secret shoppers to
analyze the overall consumer experience. Her
customer service philosophy guides her work, and her greatest joy at work comes
from the unexpected thank you she receives from a satisfied customer touting
exceptional customer service.
“Creating
a Culture of Internal, External and Eternal Customer Service” is a one-day
workshop that will address why it’s so important for business owners, managers
and service staff to identify internal customers, and the effect of internal
customer service on the external service reputation of the organization. Participants
will come to understand how exceptional service creates an eternal customer;
ultimately increasing the organization's service reputation and customer
loyalty.
The
workshop will take place on Friday, May 6, 2016 from 9 am to 4:00 pm at WCU at Biltmore
Park in Asheville. The cost is $95 but participants can use promotional code
42016 to receive a 10% discount. Registration includes lunch and training
materials. To register or for more information visit www.pdp.edu
or call 828-227-7397.
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