The YWCA of Asheville invites the public to join them at an open house for Our Big Reveal: Celebrating Our Past, Embracing Our Future – an unveiling of their redesigned lobby, Legacy Hall, pool viewing room, and administrative stairwell on Friday, October 17.
This event is free and open to the
public. Breakfast and coffee/tea will be provided. Open House: 7:30 a.m. – 9:30 a.m.; Program: 9:00 a.m. in the Legacy
Hall.
When the YWCA of Asheville issued a request for proposals to update our lobby as part of a planned Capital Improvement project, we had no idea that we were in store for a complete reimagining of how we tell the story of our organization through the spaces in our building.
When the YWCA of Asheville issued a request for proposals to update our lobby as part of a planned Capital Improvement project, we had no idea that we were in store for a complete reimagining of how we tell the story of our organization through the spaces in our building.
Jaan Ferree, of
Intentional Design, submitted a proposal outlining a design vision that
presented the YWCA’s rich legacy through a historical time-line and lobby
mural, while updating its furniture and accessories. As Creative Director
she brought together a team of local professionals to transform the lobby, a
main hallway, an administrative
stairwell, and the pool viewing room.
The YWCA has had its 185 S. French
Broad Ave location since 1962; it served as the Black YWCA branch from
1962-1967, and then was gradually integrated beginning in 1968. In 1974 a pool
and gymnasium were added to the building, and in 2001 the building was
renovated and expanded thanks to $3.8 million in donations from more than 800
donors.
“Our building is a huge part of our
legacy as an organization and as a community – and several of our spaces needed
an update in order to better represent who we are and the pride we feel in our
work and in each other,” says Beth Maczka, executive director. “Jaan and her
team have truly gone above and beyond our wildest dreams and created a space
that is beautiful, inviting, and – most importantly – honors our past and our
future.”
Jaan Ferree was generous with her time
and talents, spending more than 400 pro bono hours on the
project. Other local designers and business that fully or partially
donated their time and talent include Jay Fields, Connie Aridas, Ann Baker,
Mobilia, Ian Wilkinson, Michael Wray of Creative Cabinetry, Kim Hayes, CEG
Electrical, and Blackbird Framing.
“I am grateful to have assembled a
"Dream Team" to enliven the interior public spaces of the YWCA,” says
Jaan Ferree. “All of the team have given countless hours over and beyond
their monetary compensation and about 90 percent of the time toward this
redesign was given pro bono. I could not be more pleased with the newly created
‘visual storytelling’ of the YWCA's strong legacy, and the inspiration and
beauty that has been designed to surround the staff and members of the Asheville
YWCA.”
Ian Wilkerson of the Asheville Mural
Project created a mural for the lobby that was inspired by a 1920s photograph
from the YW archives. “I was given a great historic photograph of a special
keystone moment in the Asheville YWCA history,” says Ian. “I wanted to combine
that moment of those two young women that embodied the spirit of eliminating
racism in a time when that was more difficult. The mission of eliminating
racism and empowering women is a lesson that we have to refresh with every new
generation. Maybe someday we will be born with an innate acceptance of
differences. But until then we need to water the flowers of appreciation for
our fellow humans. The imagery and symbolism in this mural seemed to flow
easily out of this strong foundation.”
Jay Fields worked with research
conducted for the YW’s Centennial by Holly Jones, executive director of the
YWCA of Asheville from 1996 to 2011, to create a 26’ x 8’ historic timeline on
display in a main hallway of the building.
“Once I got into the YW project, I
realized I had known a number of women who had helped shape the organization
over the years, including Mary Parker, Elspeth Clark and Laurey Masterton,”
says Jay. “Soon enough I discovered that the combined Asheville YW had been a
driving force in race relations and integration in the civil rights era – an
innovative and courageous national leader. This realization energized and
fueled the effort, and my colleague and friend Connie Aridas, through her
design, brought some wonderful theater to the project. Because of the
heart and soul of everything that’s gone into this organization’s history, the
exhibit easily took on a wonderful kind of grateful and celebratory
presence. It speaks to the many, many women who have ‘gone before us’ in
making Asheville a remarkable place to call home.”
All are welcome to join
the YWCA in celebrating Our Big Reveal on October 17 from 7:30 a.m. to 9:30
a.m., with a brief program at 9 a.m. We always welcome community visitors to
our building for a tour of our mission and programs.
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