Diamond Brand’s devoted shoppers can now enjoy
the best of outdoor gear and holiday shopping at two very special stores in
new Asheville locations. On Thursday, November 20th, Diamond Brand
Outdoors will open at the Aloft Downtown Hotel, 51 Biltmore Avenue. A second
Diamond Brand Outdoors will open on Friday, November 21st in South
Asheville’s Biltmore Parkway Centre at 1378 Hendersonville Road next to
Liberty Bicycles and The Fresh Market. Official Grand Opening events
will take place the following week, December 5th at the South Asheville
location and at the Aloft Downtown on December 11th.
Each
new Diamond Brand location store will feature the most coveted, quality
outdoor brands, from Patagonia, The North Face, Mountain Hardwear, Mountain
Khakis, Keen and more, while offering a unique environment that caters to
shoppers’ spirit of adventure. The new downtown store at the Aloft
Hotel will offer an expanded array of quality outdoor apparel, footwear and
everything needed for a day outdoors or an exciting night out in
Asheville. Created as an “adventure boutique,” the new downtown
location draws on Asheville’s natural advantage while offering a more urban
flavor and convenience for local residents and tourists alike.
John
McKibbon, developer and owner of the Aloft, is excited that Diamond Brand
Outdoors is locating on the first floor of the downtown hotel. “Diamond
Brand not only has great clothes and gear, they will be assisting our guests
in finding wonderful outdoor adventures, adding to the experience of visiting
Asheville.”
The new
Diamond Brand Outdoors at Biltmore Parkway Center has been designed as a true
“heritage outfitter,” where shoppers can gear up for the best of outdoors
adventures. Throughout the store in specialty corners, shoppers can test
state-of-the-art equipment for everything from kayaking in Nantahala National
Forest to world-class camping in the Great Smoky Mountains. Mountain
Hardwear, The North Face and Patagonia, among other brands, will be available
in wide selections for a variety of adventurous lifestyles.
“It’s
no surprise that a WNC company whose business and people are so long and
deeply rooted in our mountains would be recognized as one of the nation’s top
outdoor retailers,” said Jack Cecil, president of Biltmore Farms. “We’re
proud to welcome Diamond Brand Outdoors to the Biltmore Parkway Center.
Their innovative new store showcases their tradition of quality and
service and will provide a myriad of outstanding gear and equipment choices
for adventurers of all ages."
South
Asheville’s Diamond Brand Outdoors is a stone’s throw from the Blue Ridge
Parkway, while the downtown store is at the center of a flurry of music,
dining and culture, and convenient to all the activities in and around town.
Both stores are surrounded by a million acres of national forest in a
mountain playground that has informed Diamond Brand’s expertise and where its
quality gear can be put to good use.
“We
know our customers and they’re involved in serious fun whether in urban or
outdoor settings,” said Diamond Brand president and owner Will Gay. “With our
new locations, we’ve created cutting-edge stores with shopping experiences
where customers will find the highest quality and most trusted gear available
so they can enjoy a variety of activities in comfort and style. We are
more equipped than ever before to meet the growing demand for outdoor apparel
and gear especially right here in our own backyard.”
"I
truly believe our new stores are going to offer our customers an experience
unlike anything they will find anywhere else. We couldn’t be more excited to
play a greater part in the unique mix of tradition, artfulness and adventure
that is at the heart of the Asheville,” Gay said.
An
outdoor company that has won “Best of WNC” eleven years running, Diamond
Brand Outdoors was recently awarded a spot on the national, Top 100 Outdoor
Retailer list. The company began in 1881 as a fur and feathers distributor.
They created the original Boy Scout pack in 1931. Diamond Brand understands
the design and quality necessary for outdoor enthusiasts in the Blue Ridge
Mountains and beyond.
With
Asheville’s growing reputation as an outdoor destination, people from all
over the world are coming to explore Western North Carolina and are
accustomed to the most durable outdoor gear and apparel available.
Asheville’s new Diamond Brand Outdoors locations are ready to meet
adventurers’ expectations. Customers will find Grand Opening and special
holiday sales at both locations in the coming weeks.
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Tuesday, November 18, 2014
Two new Diamond Brand Outdoors stores opening in Asheville
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